Agentic marketing needs measurement controls before more autonomy
AppsFlyer’s Ziv Peled says APAC marketers should treat measurement as a control layer for agentic AI, not as an after-the-fact reporting tool.
AppsFlyer’s Ziv Peled says APAC marketers should treat measurement as a control layer for agentic AI, not as an after-the-fact reporting tool.
SEA Connect follows technology, policy, market-entry and brand-authority signals across the region. The aim is practical: what changed, who should care, why it matters and what the public evidence does not yet prove.
Recent launches, funding rounds, partnerships, appointments, events and policy moves from Southeast Asia’s innovation economy.
DBS, OCBC and UOB completed live domestic Singapore-dollar interbank transactions using tokenised deposits and Swift’s blockchain-based ledger. The ledger coordinated payment obligations, while final settlement remained on established systems.
Finmo says its new Suntec City headquarters expands office capacity by 50% and will support further investment in treasury intelligence, payments and artificial intelligence from Singapore.
PETRONAS has contracted Iraya Energies to add agentic AI to its platform for evaluating Malaysian oil-and-gas opportunities, myPROdata.
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Briefing
The Philippine securities regulator has cleared Mynt’s proposed IPO, moving the GCash parent closer to a potential October listing while leaving execution and pricing open.
Briefing
Estha has launched an on-device AI platform for Apple-silicon Macs, targeting organisations that want supported workflows to run locally rather than through external cloud inference.
Briefing Fugro develops an AI marine digital twin in Singapore for regional deployment
Briefing Peregrine’s Indonesia entry tests the next link in Southeast Asia’s cold chain
Next Gen What Southeast Asian enterprises need from AI vendors now
Next Gen Singapore AI buying conversations put more weight on governance proof
Briefing
Estha has launched an on-device AI platform for Apple-silicon Macs, targeting organisations that want supported workflows to run locally rather than through external cloud inference.
Briefing
Peregrine Cold Logistics is entering Indonesia through a joint venture that combines acquisition and development, with execution and capacity still to be proven.
Next Gen
AI vendors need to show how they fit into local operating realities, not just global demos or generic productivity claims.
A practical checklist for technology teams that need proof, local context and clear source discipline before treating ASEAN6 as one simple expansion market.
Both countries have entered the World Bank’s upper-middle-income group, but moving towards high-income status will depend on turning semiconductor exports into deeper design, supplier and skills capability.
Expert perspective
Brands need clearer public answers on AI use, accountability and customer impact before trust becomes a crisis issue.